Pepsi Promoting Entrepreneurship

It's great to see entrepreneurship promoted anywhere: schools, businesses, a beverage company's latest philanthropy...

Check out Pepsi's Refresh Project, a philanthropic project whose basic premise hinges on the American Entrepreneurial Spirit(tm). Here's the gist:

• Every month, Pepsi gives away $1.3 million to 32 philanthropic ideas
• Anyone can submit an idea
• Pepsi chooses 1000 ideas each month to be voted on by YOU!
• YOU can cast up to 10 votes per day in support of any of the 1000 ideas
• The top ideas at the end of the month are verified as legit by Pepsi, Pepsi sends a check

Brilliant! Some ideas are rather boring "grant money please" applications. But others, others radiate with the entrepreneurial excitement that is so fun and energizing to behold. It's a joy to see that spirit promoted and rekindled in philanthropy and America at large.